Privacy Policy

Information We Collect

We may collect information that you provide directly to us as well as certain information collected automatically when you use our website.

Information You Provide

When you request an estimate, complete a website form, contact us by phone or otherwise communicate with us, we may collect information such as:

• Name
• Phone number
• Service address or general location
• Information about your home, building or project
• Details you provide in an estimate request or contact form
• Records of communications with us

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, analytics tools, advertising technologies and similar technologies. This may include:

• IP address
• Browser and device information
• Operating system
• Pages viewed
• Approximate geographic location
• Referring website or source
• Date and time of visits
• Interactions with pages, buttons or forms
• Advertising and campaign attribution information

How We Use Information

We may use information collected through the website or provided directly to us for purposes including:

• Responding to inquiries and estimate requests
• Scheduling evaluations, appointments or services
• Providing insulation and home performance services
• Communicating with customers and prospective customers
• Improving our website and customer experience
• Understanding website usage and traffic
• Measuring the effectiveness of advertising campaigns
• Showing relevant advertising where permitted
• Preventing fraud, misuse or security incidents
• Complying with legal and regulatory requirements

Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies to operate the website, understand how visitors use it, measure advertising performance and improve our marketing.

These technologies may be provided by us or by third parties that provide analytics, advertising, website hosting, security or other services.

Analytics and Advertising

We may use third-party analytics and advertising services to understand website traffic, measure the results of our marketing and help us reach people who may be interested in our services.

These providers may use cookies, pixels or similar technologies to collect information about interactions with our website and, depending on your settings and applicable law, may combine that information with information collected elsewhere.

Depending on the technology and applicable privacy law, certain advertising-related disclosures may be considered the “sharing” of personal information for cross-context behavioral advertising, even when no money is exchanged.

How We Share Information

We may disclose information to companies and service providers that assist us in operating our business and website, including providers of:

• Website hosting and maintenance
• Website forms and communications
• Analytics
• Advertising and marketing
• Customer relationship and scheduling systems
• Security and fraud prevention
• Professional, legal or accounting services

Grand Traverse Insulation is a department of GeoFurnace Heating & Cooling. Information may therefore be shared internally as necessary to respond to inquiries, schedule work, provide services and operate the business.

We may also disclose information when required by law, legal process or government request, or when reasonably necessary to protect our rights, customers, employees or property.

Sale or Sharing of Personal Information

We do not sell personal information in the traditional sense of exchanging customer information for money.

However, some analytics or advertising technologies may involve disclosures that are considered a “sale” or “sharing” under certain state privacy laws.

Where required by law, you may have the right to opt out of these activities.

Your Privacy Choices

Depending on where you live, you may have certain rights regarding your personal information. These rights may include the ability to:

• Request access to certain personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Opt out of certain uses or disclosures
• Opt out of the sale or sharing of personal information where applicable
• Appeal certain privacy decisions where required by law

The availability of these rights varies depending on the laws that apply to you and to our business.

Global Privacy Control

Some browsers and browser extensions allow users to send a Global Privacy Control (GPC) signal indicating a preference to opt out of certain sales or sharing of personal information.

Where legally required and technically supported by the technologies used on our website, we honor applicable Global Privacy Control signals.

Data Security

We use reasonable administrative, technical and organizational measures designed to protect personal information. However, no website, network or electronic storage system can be guaranteed to be completely secure.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide services, maintain business records, comply with legal obligations, resolve disputes and enforce agreements.

Retention periods may vary depending on the type of information and the reason it was collected.

Children's Privacy

Our website and services are intended for adults seeking information about insulation, home comfort and related services. We do not knowingly collect personal information from children under 13 through this website.

Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, security or content of those third parties. We encourage you to review their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, services or legal requirements. When the policy is updated, the revised “Last Updated” date will appear at the top of this page.

Privacy Requests

If you have a question about this Privacy Policy or would like to exercise a privacy right that may apply to you, use the form below.