California Privacy Policy

California Privacy Rights

California privacy law may provide eligible California residents with certain rights regarding their personal information.

Depending on the circumstances and applicable law, those rights may include:

• The right to know what personal information is collected
• The right to request access to certain personal information
• The right to request deletion of certain personal information
• The right to correct inaccurate personal information
• The right to opt out of the sale or sharing of personal information
• The right to limit certain uses of sensitive personal information
• The right not to be discriminated against for exercising privacy rights

Categories of Personal Information We May Collect

Depending on how you interact with our website or business, the categories of personal information we may collect can include:

• Identifiers, such as your name, telephone number, IP address or similar identifiers
• Contact and service information, such as your service location and information about your home, building or project
• Internet or electronic activity, such as website pages viewed, browser information, device information and interactions with website content
• Approximate location information derived from an IP address or similar technology
• Commercial or inquiry information relating to services requested, estimates or other communications with us
• Advertising and analytics information, including campaign attribution and interactions with advertising or measurement technologies

Sources of Personal Information

We may collect personal information from sources including:

• Information you provide directly to us
• Website forms and requests
• Phone or other communications with our business
• Our website and related technologies
• Analytics providers
• Advertising and marketing platforms
• Service providers that assist us in operating our website or business

Why We Use Personal Information

Personal information may be used for business purposes including:

• Responding to inquiries and estimate requests
• Scheduling evaluations and services
• Providing insulation and home performance services
• Communicating with customers and prospective customers
• Operating and improving our website
• Analyzing website traffic and performance
• Measuring advertising effectiveness
• Providing relevant advertising where permitted
• Maintaining security and preventing misuse
• Meeting legal and regulatory requirements

Sale or Sharing of Personal Information

Grand Traverse Insulation / GeoFurnace Heating & Cooling does not sell customer information in the traditional sense of exchanging personal information for money.

However, certain website analytics, advertising or measurement technologies may involve disclosures of personal information that can be considered a “sale” or “sharing” under California privacy law.

Global Privacy Control

Global Privacy Control (GPC) and other qualifying opt-out preference signals allow a browser or browser extension to communicate a user's preference to opt out of certain sales or sharing of personal information.

Where required by applicable California law, qualifying Global Privacy Control or other recognized opt-out preference signals are treated as requests to opt out of the sale or sharing of personal information.

Right to Know and Access

Eligible California residents may request information about personal information collected about them, including categories of personal information, sources, purposes for collection or use, categories of third parties to whom information may be disclosed and certain specific pieces of personal information.

Right to Delete

Eligible California residents may request deletion of certain personal information collected from them, subject to legal and other permitted exceptions.

For example, some information may need to be retained to complete a transaction, provide requested services, maintain business records, protect security or comply with legal obligations.

Right to Correct

Eligible California residents may request correction of inaccurate personal information maintained about them.

Sensitive Personal Information

California law provides certain rights regarding sensitive personal information. If we collect or use sensitive personal information in a manner that gives rise to a right to limit its use or disclosure, eligible California residents may submit a request using the form below.

Non-Discrimination

We will not unlawfully discriminate against an eligible California resident for exercising rights provided by applicable California privacy law.

Authorized Agents

California residents may authorize another person or entity to submit certain privacy requests on their behalf.

We may request information reasonably necessary to confirm that an authorized agent has permission to act on behalf of the consumer or, where permitted, may ask the consumer to confirm the request directly.

Verification of Requests

Certain requests may require us to verify that the person making the request is the person whose information is involved. The information required for verification will depend on the nature of the request and the information associated with it.

We will only request information reasonably necessary to process or verify the request.

Additional Privacy Information

Submit a California Privacy Request

Use the form below to submit a privacy request, including a request to know, access, delete, correct, limit, or opt out of the sale or sharing of personal information.